Professional Resume

Facilitated key terms negotiations and contract drafting process through execution for 40+ brands. Worked closely with the legal team and prospective partners to ensure timely and accurate execution of licensing agreements and other legal documents. Researched and identified new business opportunities, including new markets, trends and growth areas; generate leads and cold call prospective partners. Assisted with event preparation and setup for NFT launch event.

Served as the first point of contact for both Hermes.com and flagship boutique clients by phone and email. Answered on average 45-50 phone and email inquiries daily regarding Hermès’ orders and products. Built customer loyalty by following up with clients who reported issues. Placed online orders, returns, exchanges for clients, Resolved FedEx delivery issues related to e-Commerce orders. Defused escalated clients professionally and calmy through research and asking specific questions

Oversaw and reported media reach and appearances to brand managers using Critical Mention, Cision and Nielson. Produced elaborate media briefs for March of Dimes to aid in interviews. Developed a quarterly report that demonstrated Armed Services YMCA audience growth on different media outlets through excel charts. Set up weekly reports for clients that provided secured placements and future opportunities. Collaborated with lead publicist to construct final reports to enhance clients' experience.

Sold 200+ products through Live Instagram Sales, Story Sales, and Clothing Drops and donated over $300 to Mental Health America. Tracked and analyzed marketing campaigns and analytics to create strategic plans to optimize viewership on posts. Coordinated and designed a holiday giveaway that reached over 1,000+ people. Utilized influencers to promote the brand and tracked their performance to better assist in future strategic planning. Organized and coordinated bi-weekly photoshoots with models for weekly content and clothing drops. Raised $800 on a live sale to raise money for struggling families. Sourced clothing from various retail companies based off of customers' needs.

Designed motivational content for social media platforms that aligned with the brand's image. Created a new informative layout to showcase 60+ talent on Instagram that contained a headshot, reel, and talent description to help gain more traction from directors. Constructed a competitive analysis to find areas of improvement, new claims and to create strategic goals to improve social media presence through Instagram's Analytics and Google Analytics. Revamped Instagram presence by developing story highlight covers, creative hashtags, consistent posting, and interaction with followers.​

Analyzed Google Ads, LinkedIn Ads, Youtube Ads to assist the founder in an effective marketing campaign. Constructed 46 competitors analysis to provide the founder with information and recommendations to enhance the company and products

Developed graphics and animations used for social media platforms for Butter Supersoft in partnership with brand manager. Coordinated and in charge of on-site photography for new content. Designed video for July 4th products that would be utilized in email marketing campaign. Tracked available product and ordered merchandise for clothing lines. Collaborated with marketing team to strategize Facebook Ad and obtaining influencers.

Managed a marketing campaign that resulted in about 200 students attending the Spring Involvement Fair. Created a weekly program for Cultural Awareness and Diversity where I led conversations about cultural appreciation, food insecurity and oppression. Partnered with other team members to create the framework for Leadership Consultant hiring process